INITIAL INCENTIVES LIMITED

active Company number 02183201

Private Limited by Shares · Incorporated on 26th Oct 1987

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SIC code: 73110
Registered office: Dunstable, LU5 4SB
Company type: Private Limited by Shares
Accounts: Next due 30th Sep 2027

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Overview

INITIAL INCENTIVES LIMITED is a private limited by shares company based in Dunstable. It was incorporated on 26th Oct 1987 and is currently showing its status as 'Active'. The company's stated activity is Advertising agencies.

1 Director View directors

2 Companies at address View all 100 Companies in postcode View postcode

SICs

View other companies in Dunstable (LU) with the same SIC code:

73110 — Advertising agencies

Property intelligence

Latest sale price in LU5 4SB £570,000 as of 8th May 2025 View postcode page

Average price (all time) £360,755

Average price (since 2016) £418,952

Property sales recorded 14

Property sales since 2016 9

Directors & PSCs

Name	Role	Since	Company count	Nationality	View
Nicholas Carter	Director	4th Aug 2005		British	View profile
Carter Enterprises Limited	Corporate PSC	10th Mar 2020	—	—	View profile
Jonathan Reuben (ceased)	PSC	6th Apr 2016	—	English	View profile
Lee Reuben (ceased)	PSC	6th Apr 2016	—	British	View profile

Other companies at this address

View all 1

Company	Number	Incorporated	Status
CARTER ENTERPRISES LIMITED	12297899	5th Nov 2019	active

Actions

Company report Full company report with filings, financials and more. Identity checks Check directors and PSCs against sanctions and PEP lists.

Company snapshot

Status: active
Incorporated: 26th Oct 1987
Company type: Private Limited by Shares
SIC code: 73110
Accounts category: Total Exemption Full
Next accounts due: 30th Sep 2027
Last accounts made up: 31st Dec 2025
Accounting reference date: 31st Dec

Timeline

26th Oct 1987 Company incorporated
16th Mar 1998 Martin Reuben resigned as Director
25th Aug 1999 Michael Cordell resigned as Director
25th Aug 1999 Robert Ward resigned as Director
25th Aug 1999 Lee Reuben appointed as Director
25th Aug 1999 Michael Cordell resigned as Secretary
25th Aug 1999 Dennis Reuben appointed as Secretary
17th Apr 2001 Dennis Reuben resigned as Director
17th Apr 2001 Dennis Reuben resigned as Secretary
17th Sep 2001 James Reuben appointed as Secretary
6th Jun 2003 Martin Reuben appointed as Director
4th Aug 2005 Nicholas Carter appointed as Director
6th Apr 2016 Jonathan Reuben appointed as PSC
6th Apr 2016 Lee Reuben appointed as PSC
10th Mar 2020 Lee Reuben resigned as Director
10th Mar 2020 Martin Reuben resigned as Director
10th Mar 2020 James Reuben resigned as Secretary
10th Mar 2020 Carter Enterprises Limited appointed as Corporate PSC
10th Mar 2020 Jonathan Reuben ceased to be a PSC
10th Mar 2020 Lee Reuben ceased to be a PSC
1st Dec 2025 Confirmation statement made up
30th Sep 2027 Next accounts due

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